2. Types of cookies we use
We may use the following categories of cookies and similar technologies on PowerSEOTools.online:
- Strictly necessary cookies: These are essential for basic website functionality and security (for example, load balancing, session management, or remembering that you dismissed a notification). Without them, some features may not work correctly.
- Preference / functional cookies: These remember your choices and preferences (such as language, theme, or tool settings) to provide a more personalized experience.
- Analytics / performance cookies: These help us understand how visitors use our website (for example, which pages are visited most often or if errors occur) so we can improve stability, speed and usability.
- Advertising / targeting cookies: These may be set by us or by third-party partners (such as Google AdSense) to show relevant ads and measure ad performance across websites.
3. How we use cookies & similar technologies
On PowerSEOTools.online, cookies and local storage may be used to:
- Remember basic settings or preferences for specific tools (where implemented);
- Provide core security and anti-abuse protection;
- Measure traffic patterns (such as number of visitors or most used tools);
- Understand the effectiveness of pages and layouts (for example, to improve UX);
- Display advertising and prevent showing the same ads repeatedly;
- Help ensure our website runs smoothly on different devices and browsers.
4. Advertising & Google AdSense cookies
PowerSEOTools.online may display advertisements served by third-party vendors, including Google AdSense. These vendors may use cookies and similar technologies to show ads based on your visits to this and other websites.
In particular:
- Google uses advertising cookies (including the DoubleClick cookie or similar identifiers) to personalize ads based on your previous visits to websites.
- These cookies may be used to measure the performance of ads (for example, impressions and clicks) and to prevent you from seeing the same ad too often.
- You can learn how Google uses data from sites that use its services by visiting Google’s “How Google uses information from sites or apps that use our services” page.
You may opt out of personalized advertising by visiting Google Ads Settings or by using other industry-standard opt-out tools (such as www.aboutads.info, where available in your region). Please note that you may still see ads, but they may be less relevant to your interests.
5. Analytics & performance cookies
We may use analytics services (for example, privacy-respecting traffic measurement or third-party analytics) to understand how visitors use our website. These services typically use cookies, identifiers or similar technologies to collect aggregated statistics, such as:
- Which pages are visited and how often;
- Approximate geographic region based on IP (city/country level, where supported);
- Device type, browser type and operating system;
- Referring websites or campaigns.
We use this information to improve performance, design, content and overall user experience. We do not use analytics data to directly identify you as an individual.
6. Cookie consent & preference management
In jurisdictions where consent is required (for example, under GDPR/ePrivacy rules in the EEA/UK), we aim to obtain your consent before setting non-essential cookies (such as analytics or advertising cookies). This may be done through a cookie banner, notice or settings panel.
You generally have the following options:
- Accept all cookies: Allow us to use all categories of cookies described in this Policy.
- Customize choices: Enable or disable specific categories, where such settings are provided.
- Reject non-essential cookies: Continue to use the website with only strictly necessary cookies.
If you previously gave consent and wish to withdraw it, you can usually do so by adjusting your cookie settings (for example, via the banner or settings panel, when implemented) and by clearing cookies in your browser (see below).
7. Browser controls & blocking cookies
Most web browsers allow you to control cookies through their settings. You can usually:
- View which cookies are stored on your device and delete them;
- Block cookies from all websites or from specific websites;
- Clear all cookies when you close your browser;
- Receive notifications before a cookie is stored.
Please note that blocking or deleting cookies may impact how our website functions and some tools or features may not work as intended.
Instructions for managing cookies can typically be found in your browser’s “Help”, “Settings” or “Privacy” section (for example, in Chrome, Firefox, Safari, Edge, etc.).
Some browsers and devices also offer a “Do Not Track” setting. At present, there is no broadly accepted standard for responding to such signals, so our website may not respond to them in a consistent way. We will review and update our practices if a clear technical standard emerges.
8. GDPR, EEA/UK and other regional rights
If you are located in the European Economic Area (EEA), the United Kingdom (UK) or other regions with similar data protection laws, you may have certain rights in relation to your personal data, including:
- The right to be informed about how we process your data;
- The right to access any personal data we may hold about you;
- The right to request correction of inaccurate or incomplete data;
- The right to request deletion of certain data (where legally allowed);
- The right to restrict or object to certain processing activities;
- The right to data portability (in some circumstances);
- The right to withdraw consent at any time when processing is based on consent;
- The right to lodge a complaint with your local data protection authority.
Because many of our tools operate entirely in your browser and do not store your input data on our servers, in many cases we may not hold personal data that can be linked back to you. For more details on our data handling practices, please see our Privacy Policy.
9. Data retention & security
Cookies can have different lifetimes. Some are “session cookies” that are deleted when you close your browser, while others are “persistent cookies” that remain on your device for a longer period or until you delete them.
We aim to keep cookie lifetimes reasonable and no longer than necessary for the purpose for which they are used. Third-party providers (such as analytics or advertising partners) define their own retention periods in line with their policies.
We take reasonable technical and organizational measures to protect the Service and any data we process. However, no online system can be guaranteed to be 100% secure. You should also take steps to protect your own devices and accounts (for example, by using strong passwords and keeping software up to date).
10. Changes to this Cookie Policy
We may update this Cookie & GDPR Policy from time to time, for example when we introduce new tools, integrate new third-party services or when laws and regulations change. When we make changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this page periodically to stay informed about how we use cookies, local storage and similar technologies.
11. Contact us
If you have any questions about this Cookie & GDPR Policy or about how we use cookies and similar technologies, please contact us using the details on our Contact page.
When you contact us, please include enough information for us to understand your question or request (for example, which country you are contacting from and, if relevant, which browser or device you are using).