Privacy Policy

1. Information We Collect

We aim to collect only the minimum amount of information needed to operate and improve our website and tools.

a) Information you provide directly

• Contact forms: When you contact us via our contact page or forms, you may provide your name, email address and message content.
• Feedback or support requests: If you ask for help or send feedback, we receive the details you choose to submit.

b) Automatically collected information

• Log data: When you visit our website, our servers may automatically record standard technical information such as your IP address, browser type, operating system, referring/exit pages, date and time of access and basic request details. This is used for security, troubleshooting and aggregate statistics.
• Usage data: We may collect anonymous or aggregated information about how visitors use our tools (for example, which pages are visited and basic interaction patterns).

c) Cookies and identifiers

• We and our third-party partners (such as analytics and advertising providers) may use cookies or similar technologies to remember your preferences, measure traffic and show relevant ads.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and operate our tools: Ensuring the site and features work correctly and reliably.
• To improve our website: Understanding how visitors use PowerSEOTools.online so we can optimize design, performance and content.
• To communicate with you: Responding to inquiries, feedback or support requests you send us.
• To maintain security: Monitoring for spam, abuse or malicious activity and protecting our services.
• To show ads and measure performance: When ads are enabled, we may use data (often in aggregated or pseudonymous form) to serve and evaluate advertising.

3. Cookies & Similar Technologies

Cookies are small text files stored on your device when you visit a website. We may use:

• Essential cookies: Required for the site to function (for example, security or basic preferences).
• Performance & analytics cookies: Help us understand how visitors use our website so we can improve it.
• Advertising cookies: Used by us and our partners (such as Google) to deliver relevant ads and measure their effectiveness.

You can control or delete cookies at any time through your browser settings. Restricting cookies may impact some website functionality.

4. Analytics & Advertising (Including Google AdSense)

a) Analytics

We may use third-party analytics services (for example, Google Analytics or similar tools) to collect aggregated information about traffic and usage. These services use cookies or similar technologies to help us understand:

• Which pages are visited and how often;
• Approximate location (city/country level), device and browser type;
• How visitors reach our site (for example, search engine or referral).

Analytics data is typically aggregated and does not directly identify individual users. You can learn more about Google’s data practices in its privacy policy.

b) Google AdSense and other advertising partners

We may display ads from Google AdSense and/or other advertising partners on PowerSEOTools.online. These partners may use cookies, web beacons or similar technologies to:

• Serve ads based on your visits to this and other websites;
• Limit how often you see the same ad;
• Measure the performance of ads and reporting.

You may also opt out of certain third-party vendors’ use of cookies for personalized advertising by visiting industry opt-out pages (where available) in your region.

5. How Our Tools Process Your Data

PowerSEOTools.online provides many browser-based tools (for example, text utilities, encoders/decoders, formatters and SEO helpers). We design them to be as privacy-friendly as possible.

a) Client-side tools

For many tools (such as text converters, encoders, counters, formatters, etc.), all processing happens directly in your browser using JavaScript. In these cases:

• Your input is handled locally in your browser;
• Your content is not sent to our server for processing;
• We do not store or log your tool inputs.

b) Tools that use third-party APIs or remote services

Some features (for example, IP lookup, website previews, backlink or meta data checks, or performance checks) may rely on trusted third-party APIs. For these tools, certain data (such as the URL you enter, an IP address or domain name) may be sent to those providers to return results.

• We try to limit requests to the minimum data needed for the feature.
• We do not use these inputs to build personal profiles.
• Third-party services may have their own privacy policies, which we encourage you to review.

c) Uploaded files

If a specific tool allows you to upload files (for example, images or documents), the files are used only to provide the service you requested (such as compression, conversion or extraction). Where practical, we aim to process these files as securely as possible and remove them after a short period or once processing is complete.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Contact and support messages: Kept as long as reasonably needed to respond and maintain records of our communications.
• Server logs: Typically kept for a limited period for security, troubleshooting and auditing, then deleted or anonymized.
• Tool inputs and uploaded files: For browser-only tools, we do not retain inputs. For tools that require temporary server processing, we aim to delete files and transient data as soon as reasonably possible after processing.

7. Data Security

We take reasonable technical and organizational measures to protect the information we hold against unauthorized access, alteration, disclosure or destruction. These measures may include:

• Using HTTPS (TLS) encryption for data in transit between your browser and our website;
• Restricting access to administrative systems to authorized personnel;
• Monitoring for unusual activity or abuse.

No method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. Your Rights & Choices

Depending on your location and applicable data protection laws, you may have some or all of the following rights in relation to your personal information:

• Access: Request confirmation of whether we process your personal data and receive a copy.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Ask us to delete certain personal data, subject to legal obligations.
• Restriction: Request that we limit the processing of your data in certain circumstances.
• Objection: Object to certain types of processing, such as direct marketing.
• Portability: Request a copy of personal data you provided in a structured, machine-readable format, where technically feasible.
• Withdraw consent: Where processing is based on your consent, you may withdraw it at any time.

To exercise these rights (where applicable), please contact us using the details in the Contact Us section below. We may need to verify your identity before fulfilling certain requests.

Residents of the European Economic Area (EEA), United Kingdom and similar jurisdictions: You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.

California & similar privacy laws: If you are a resident of certain US states with specific privacy laws (such as California), you may have additional rights regarding access, deletion and opting out of certain data sharing for advertising purposes. We will make reasonable efforts to honour valid requests in line with applicable law.

9. Children’s Privacy

PowerSEOTools.online is designed for use by adults and is not intentionally directed to children under the age of 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe that your child has provided personal information through our website, please contact us so we can investigate and delete the information where appropriate.

10. International Data Transfers

Our website may be accessed from many countries, and our servers or third-party service providers may be located in different jurisdictions. As a result, your information may be transferred to and processed in countries other than your own, which may have different data protection laws.

Where required by law, we take steps to ensure that appropriate safeguards are in place for such transfers.

11. Links to Other Websites

Our website may contain links to third-party websites, tools or services that are not operated by us. If you click a third-party link, you will be directed to that site. Their privacy practices are governed by their own policies, not this one.

We recommend that you review the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other reasons. When we make changes, we will update the “Last updated” date at the top of this page.

Your continued use of PowerSEOTools.online after any changes are posted will constitute your acknowledgment of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy, our data practices or your rights, you can contact us using the details provided on our Contact page.

You may reach us via the contact form or the email address listed there. Please include enough detail for us to understand and respond to your request.